Are You Confusing Mission with Message?
Messaging is critical to getting your point across. While executives and their teams talk about the importance of powerful messaging, many people don’t really understand what messages are.
Leadership Communications Starts at the Top
Does your company or nonprofit communicate effectively with your important audiences? If yours is like many enterprises that I encounter, the answer might be that you don’t because you don’t have a good communications team. That is a lame explanation for a failure in leadership communications.