There is a number floating out there that 90% of blogs are abandoned after six months. Even though I haven’t written in almost a month, I have no intention of abandoning this cog in the social media wheel and will not be part of that 90%. Let’s just say that life got in the way for a few weeks.
I did not intend to write about memory but logging into my Google Account I just forgot my password and had to reset it for the 8th time. And it strikes me that memory, along with so many other factors, weighs heavily on change management.
Just got back from spending two days with my mother who was in the hospital. I was quite amazed at how poorly all the different doctors, technicians and nurses communicated with each other and with my mother, the patient. As an exercise in poor customer service, let alone medical treatment, the focus seemed to be on efficiency over compassion.
For those who are of a certain age, social networking–Facebook, Twitter, blogging–may seem like a waste of time. Not too long ago, I sat at a dinner party where one person declared that the impact of social media was all a fad. Maybe certain tools will rise and fall but social networking is here to stay and it is and will continue to evolve. For those who dismiss it as a tool for kids, they do so at their own peril.
I get kind of tired of hearing company executives talk about the fact that what they are doing is legal even though their actions really aren’t right. Take, for example, the AIG firestorm over bonuses. How about, not just a corporate communications makeover, but a crash course in ethics?
One of my best teachers about strategic communications has been, oddly enough, my dog, Ben. Of course, he can’t communicate the way we humans do by talking but he’s pretty good about letting us know what he wants and needs. And one of the ways he is able to do that is to tune into us. He observes, he senses where we are and responds.