Message Development: Build a Culture of Purpose
At a workshop I facilitated for nonprofit leaders on message development and communications, I was reminded once again of the critical relationship between organizational strategy, culture and communications. The workshop hosted by Coalition for Nonprofit Housing & Economic Development (CNHED) in conjunction with Capital Area Asset Builders (CAAB) came out of a discussion a few months ago about the potential to create a campaign to heighten the awareness of policy makers, funders and other audiences about the huge and growing gaps in the financial security of Washington, DC families.