Great nonprofit organizations on the front lines of social change often have a tough time getting people to understand what they are doing, why it is vital and, more importantly, why others should get involved. Even at the epicenter of “change management,” many organizations are so involved in changing lives that they often don’t often tell their own story very well.
Take a look at our article written for the Huffington Post, “Why Every Nonprofit Needs a Manifesto,” for some tips on how to better articulate your organization’s value. And you’ll find a wealth of other communications tips and advice at www.waingergroup.com.
Stand out, stand up and be heard!