Q4 Planning: What To Consider In Your 2025 Communication Strategy

As we approach Q4, it’s crucial to take stock of where your communication strategy stands and how to align it with your 2025 goals. Careful planning now will ensure you’re ahead of the curve and ready for the ever-changing landscape.

By |2024-09-17T12:23:07-04:00September 25th, 2024|Categories: Corporate Communications, Strategic and Corporate Communications|

Don’t Become Anyone’s Raw Meat: A Lesson in Defensive Communication

This is inspired by an experience facilitating a board of directors’ retreat for an association undergoing a rebranding. While the board was excited about the new direction the organization was taking, the changes were met with swift and fierce negative reactions from longstanding members, who felt excluded from the decision-making process. In the end, the issue wasn’t so much the new name or logo, but how the changes were implemented. This incident exposed several rifts between the board and the membership.

By |2024-10-07T14:08:08-04:00July 24th, 2024|Categories: Corporate Communications|

Build Brand Advocacy Internally to Build a Stronger Presence Externally

Creating and maintaining a strong brand presence in today’s competitive market is vital to ensuring your message is heard loud and clear. Turning your internal team into brand advocates reaps enormous benefits, driving engagement, loyalty, and adoption of company values and products. Here are several tips to build brand advocacy internally, ensuring your employees see themselves and act not just as workers but as passionate champions of your brand.

By |2024-07-24T11:03:34-04:00May 29th, 2024|Categories: Corporate Communications|
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