Todd Defren had a great post recently on his blog PR Squared. The post is entitled, “If You Only Do Three Things in Social Media” and one of them was blogging. In his post, he notes that, yes blogging is hard and time consuming but very worthwhile because it encourages people to create content, respect each other by commenting and helping to make content more relevant to target audiences and it is timeless.
When I’m talking with clients about social media, blogging is one of the last things they want to do precisely because as Defren notes it’s “effin” hard. The most worthwhile and effective things often are. But if you really want to engage and connect with clients, customers or donors, consider starting a blog or at least following other blogs and commenting on what they say. Social media isn’t about putting things out there and waiting for others. It’s about participating.
Blogging isn’t for everyone and you have to make a commitment. There is nothing worse than a blog with posts that are six months old or that are poorly written and not very interesting. But then social media is about a commitment–to joining the conversation, adding to it, sharing information and perspectives.
