Heading for the beach or pool? Or maybe just the backyard? We can still prepare to hit the ground running with some tuned up leadership communications once September rolls around. Along with the sunscreen and a saved-up thriller or romance, we suggest stashing into the getaway tote one or more of these books that are on Wainger Group’s summertime ‘must-read’ list.
Do It Marketing by David Newman
For some relief from the grind, David promises to help us all sort through the myriad of marketing and communications vehicles that complicate small (and big) business life—from direct mail and email to blogs and social media platforms.
The Unpublished by David Ogilvy
Take a cool dip in some personal insights from the “father of advertising” and founder of Ogilvy & Mather.
Start with Why by Simon Sinek
Get out of the everyday and into stories that examine some of the world’s greatest leaders—from Martin Luther King Jr. to Steve Jobs—and explain why some people and organizations are more innovative, more influential, and more profitable than others.
How to Deliver a Ted Talk: Presentation Secrets of the World’s Most Inspiring Presentations by Jeremy Donovan
Even though you’re savoring some well-deserved R&R, you can still prepare for the presentation of your life.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
While you’re balancing a favorite beverage, leaf through this updated benchmark guide to marketing and PR, updated with social media and marketing tools and trends, and some examples of how to make it work for you once you’re refreshed from your summertime retreat.
