Sound bites are not just for media interviews. As we recently wrote in the Huffington Post, knowing how to create a powerful sound bite can help you more effectively connect and engage with your clients, donors and prospects. And they’ll be more likely to remember what you said.
What goes into a great sound bite? In message development and in all communications, we think there are four elements: BITE.
B = Brief
Keep your quotable quote to 10 words or less. Less is much better.
I = Impressive
Your sound bite shouldn’t just click right away with the audience, but it must stick in collective memory.
T = Topical
Your sound bites should be quotable, but they must also reinforce the message. And please don’t haul out your sound bite just to use it–it must make sense in terms of the topic you’re addressing or a question that’s asked.
E = Emotive
Your sound bite should generate some kind of emotional response in the person or persons who hear it. Emotion gives you an instant connection with your audience.
Read more at http://www.huffingtonpost.com/liz-wainger/put-more-bite-into-your-communications.
