Companies and nonprofits alike make it challenging for their audiences to understand who they are and why they matter. My new electric car reminded me that complicated messaging frustrates your audiences. Here are a few tips for avoiding the complexity trap.
In order to understand how to execute an effective brand repositioning, it’s important to understand the why behind the change and what you should consider as it relates to your organization.
This guy scared me, until I found out he is a vegetarian. A trip to the Galapagos introduced me to this character whom I’ll call Iggy. When I first saw him, I had to fight the urge to scream.
It’s Valentine’s Day and love is in the air. It may seem odd to talk about love in a business setting but when we love our clients, our colleagues, our teams, and our partners and they love us back, it makes work not seem like work. It is about healthy and strong work relationships, and the best way to build authentic connections is by showing those most critical to your success, some love. Here’s how.
These days the thank you note and other expressions of attitudes of gratitude can sometimes seem like an endangered species. Expressing thanks is an important part of social well being. Here are some tips for how to do it right.
We live in a world where everything seems to be “either/or.” It’s “Us vs. Them” “For or Against.” “My way or the highway.” Polarized communication is destroying us. We have to stop focusing on black and white thinking and move toward gray thinking.
Bad things happen to good companies and organizations. While most organizations worry about their reputation externally, it is equally important to make sure you are communicating to the people who are responsible for that reputation – your employees. Here are some tips to deliver bad news in a good way.
Enterprises spend millions on external branding, messaging and websites while neglecting their most important audiences–their own employees.
Every day we are bombarded with false messages that try to capture our attention and get into our wallets or our hearts. Creative scammers armed with sophisticated technology manipulate audio and video and make it harder and harder to determine what’s authentic. What’s real?
Authenticity matters. Lying and truth distortion are nothing new. But at a time when technology can mimic our image, our voice, and our words – and create doppelgangers that appear more real than ourselves
