What happens when clients, bosses, clients, family or friends don’t get you? You don’t get that coveted job. Your competitor wins the business you have chased for two years. You can’t get your co-workers to help you on a project.
“You want to be in front of your customers and potential customers as often as possible, and you want to be in front of them in positive ways,” said Liz Wainger, corporate branding expert and president of the Wainger Group. “The repetition of hearing your name and having your reputation attached to such a positive thing and such an uplifting thing for our region can only help and reinforce and support the branding strategy the company already has in place.”
Whether you are writing an email to your boss asking for more resources or preparing an article for an industry journal, the structure that Jefferson employed in the Declaration of Independence offers a frame for getting your point across.
Wainger’s Rockville-based PR firm focuses as much on helping clients communicate internally as it does to the outside world. A key early contact and mentor was local tech godfather Mario Morino, who encouraged her to eventually launch her own firm in 2000. (Video by Emily Mekinc)
“Wainger’s Rockville-based PR firm focuses as much on helping clients communicate internally as it does to the outside world. Building visibility and getting media hits are nice, but they won’t happen if your company’s stakeholders don’t have a good grasp of who you are …”