IN THE NEWS
Women Executives Offer Their Mentoring Advice for Entrepreneurs — and Employers
We asked them how to better support women in the workforce, particularly those who take the entrepreneurial leap. This is what they said.
New Book Prism of Value® Builds Authentic and Effective Communication for Success
What happens when clients, bosses, clients, family or friends don’t get you? You don’t get that coveted job. Your competitor wins the business you have chased for two years. You can’t get your co-workers to help you on a project.
Liz Wainger Lends Corporate Marketing Expertise to Washington Business Journal: “Stanley Cup, Capital One is Already a Winner”
“You want to be in front of your customers and potential customers as often as possible, and you want to be in front of them in positive ways,” said Liz Wainger, corporate branding expert and president of the Wainger Group. “The repetition of hearing your name and having your reputation attached to such a positive thing and such an uplifting thing for our region can only help and reinforce and support the branding strategy the company already has in place.”
The declaration of persuasive writing
Whether you are writing an email to your boss asking for more resources or preparing an article for an industry journal, the structure that Jefferson employed in the Declaration of Independence offers a frame for getting your point across.
Women Who Mean Business 2015: Liz Wainger, Wainger Group LLC
Wainger’s Rockville-based PR firm focuses as much on helping clients communicate internally as it does to the outside world. A key early contact and mentor was local tech godfather Mario Morino, who encouraged her to eventually launch her own firm in 2000. (Video by Emily Mekinc)
Liz Wainger Honored by Washington Business Journal among Women Who Mean Business
“Wainger’s Rockville-based PR firm focuses as much on helping clients communicate internally as it does to the outside world. Building visibility and getting media hits are nice, but they won’t happen if your company’s stakeholders don’t have a good grasp of who you are …”
How to prevent a ‘spokesperson’ meltdown like Miss Utah’s
Write it down, practice it, make eye contact with your audience, and if you mess up just acknowledge it — all of these tactics can help when giving a speech.