Why First Impressions Matter: Whether Virtual or In-Person

You’ve heard it before: You never get a second chance to make a first impression. But why is that? Because when we meet someone new, our brains work overtime, processing subtle cues to decide if they’re worth our time and trust. In both virtual and in-person settings, those first few moments set the tone for everything that follows.

Attention is a rare commodity in a world filled with distractions. If you want people to engage with your ideas, act on your recommendations, or quite simply remember you, the way you introduce yourself, visually, verbally, and nonverbally, matters.  And too many of us are stuck in a Prism of Me, focused on what matters to us and not on what matters to our audiences. It’s not about you but how you connect to others. 

Here lies the challenge: The way we connect has changed. Virtual and hybrid interactions have become the norm, requiring us to rethink how we capture and sustain attention. The good news? Whether you’re meeting face-to-face or through a screen, you can take control of the opportunity and create a compelling first impression that sticks.

Virtual Storytelling: Tips For Making a Strong Impression Online

Virtual meetings come with their own set of unique challenges: disengaged participants, distractions (inbox dings and slack pings), and the dreaded black screen when someone’s camera is “broken.”The key to making a strong impression online is intentional presence.

1. Be Intentionally Present

  • Look alive.  Smile.
  • Don’t just show up—engage. Avoid coming across as scripted or overly detailed.
  • Frame your message to resonate with your audience, not just yourself.

2. Optimize Your Setup

  • Lighting: Use good lighting (a ring light works great) so you’re visible and engaging.
  • Camera Position: Keep it at eye level to maintain connection and avoid awkward angles.
  • Background: Keep it clean and professional—avoid distractions.
  • Camera On: Always. Faces create connection. No excuses.

3. Keep It Clear and Compelling

  • Lead with Impact: Start with a question, story, or stat that grabs attention.
  • Engage Often: Use polls, questions, and chat to keep people involved.
  • Cut the Fluff: Keep it short, sharp, and meaningful. Less is more.

In-Person Storytelling: The Power of Physical Presence

When you’re in the room, your physical presence adds a layer of depth to your storytelling. Use that to your advantage.

1. Use the SAVE Framework to Own the Room

  • Stance: Stand tall, plant your feet, and avoid slouching—confidence starts with posture.
  • Attitude: Bring positive energy. Show you’re excited to contribute.
  • Voice: Speak clearly, project your voice (don’t shout), and slow down.
  • Expression: Smile, nod, and show interest with your face—even when you’re listening.

2. Read the Room and Adjust

  • Watch for signs your audience is tuning out (glazed eyes, fidgeting).
  • If needed, shorten your message or ask a question to re-engage.
  • Respond to questions in the moment when appropriate—don’t defer everything to the end.

3. Build Trust Through Storytelling

  • Share personal or relatable stories to humanize yourself and build connection.
  • Stories help people remember your message and make you more approachable.

4. Prepare Like a Pro

  • Warm up your voice—do tongue twisters or hum a tune before speaking.
  • Practice neutral expressions in the mirror to avoid unintentional frowns.
  • Breathe deeply to calm your nerves and stay focused.

Making a Strong First Impression in Any Setting

Regardless of the medium, the key ingredients for a strong first impression remain the same:

✅ Caring: Show you care about your audience, not just your message.
✅ Confidence: Speak with assurance, whether on camera or in person.
✅ Connection: Tailor your message to resonate with your audience’s needs and aspirations.
✅ Listening: Strong impressions aren’t just about talking; they’re about responding and engaging.

Common Mistakes That Undermine First Impressions

🚫 Overconfidence or arrogance—nobody likes a know-it-all.
🚫 Talking at people rather than engaging them.
🚫 Ignoring nonverbal cues (both yours and theirs).
🚫 Get out of the Prism of Me and focus on you in relation to your audience.

In a world of distractions, the ability to tell your story compellingly—whether through a screen or in the same room—sets you apart. So make those first moments count.