Influence and Persuasion
Win More Opportunity: Communicate Through the Prism of Value
Are you missing out on opportunities because people don’t understand why what you do matters? Are you frustrated because you can’t get people to see the benefits of your ideas or offerings? Are you falling short of achieving the revenues you desire? If the answer to any of these questions is yes, you may not be communicating your value so that others get it.
Too often people speak through a “Prism of Me,” suffering from “the list-maker syndrome.” Instead of talking about results achieved or problems solved, they offer lists of their products, services, and attributes and, in the end, sound like everyone else.
In this lively, interactive workshop, you will learn how to move from “list-speak” to “value speak,” to build a strong personal or organizational brand that engages and connects with the people who matter most to your success.
Topics to be covered include:
- Seeing the World through a Prism of Value
- Translating Your Value So Others See and Appreciate It
- Effective Storytelling and Use of Language
- Messages that Speak Value
- Living your Value
Competencies: Effective communication, Framing Messages
Level: Beginner, Intermediate and Advanced Versions
Length: Half- and Full-Day Workshops Available