SIMPLIFY YOUR
MESSAGE
Effective communication starts with a clear, compelling message
“Liz Wainger gets us.
Wainger Group gave us the foundational messaging that introduced Washington Housing Conservancy to the region and beyond. We now have the tools and strategies we need to continue to make connections and turn new audiences into ambassadors for our work.”
-Kimberly Driggins, Executive Director, Washington Housing Conservancy
“Liz Wainger gets us.
Wainger Group gave us the foundational messaging that introduced Washington Housing Conservancy to the region and beyond. We now have the tools and strategies we need to continue to make connections and turn new audiences into ambassadors for our work.”
-Kimberly Driggins, Executive Director, Washington Housing Conservancy
We ask the right questions to uncover the big idea
Wainger Group’s model of message development is designed to reveal what your key audiences need and want to hear. We’ll help you identify your essential value and take you through a process to find the words that will give you a competitive advantage.
Unlike many communications consultants that work strictly with the executive team, Wainger Group engages people throughout your organization so that everyone feels ownership of the message and puts it into practice.
Brand Messaging Consulting
Ready to create a message that makes your value crystal clear to clients and customers?
Wainger Group’s strategic communications consulting gets to the root of challenges and pinpoints strategies and tactics to address them.
We work throughout your enterprise, so a plan doesn’t just sit on the shelf, but is turned into meaningful action.
The Fast-Forward Communications Program™
Drawing upon proven systems and processes, we’ll help you to reinforce and reaffirm what makes your organization unique and valuable through a four-step process.
We conduct comprehensive examinations of how you communicate with internal and external audiences to understand what’s working and what’s not. This phase is designed to uncover your organization’s public perception and how it fits into the competitive landscape.
Facilitated conversations with key members of your organization to reveal the themes and messages that bring your brand to life. This workshop is designed to identify and clarify your message while fostering internal alignment.
Using the insights gained from the Value Communications Workshop, Wainger Group will develop a Message and Story Playbook that will guide all internal and external outreach. You’ll gain core messages that can be applied to press releases, elevator pitches and other marketing documents.
Once your brand’s core messages have been created, you must take steps to put them into practice. This training is designed to help people throughout the organization take the concept and make it their own.
“We chose Wainger Group because we wanted more than just a message platform that would end up in a drawer—we wanted and needed a real conversation with our staff, stakeholders and community that would articulate our vision for the future… Liz and her staff brought us creative ways to think through our hopes and helped us understand what messaging really means.”
– Sara Gibson, Former Director of Development, Miriam’s Kitchen
“We chose Wainger Group because we wanted more than just a message platform that would end up in a drawer—we wanted and needed a real conversation with our staff, stakeholders and community that would articulate our vision for the future… Liz and her staff brought us creative ways to think through our hopes and helped us understand what messaging really means.”
– Sara Gibson, Former Director of Development, Miriam’s Kitchen