Congratulations! You’ve made it to the final step in building your communications plan. So far, we’ve covered the who, why, and what—now it’s time to focus on the how:

• How will you engage with your audiences?
• How will you measure your success?

If you’ve thoughtfully defined your audiences, motivations, and messaging, choosing the right channels becomes much easier. Depending on your goals and audience preferences, your engagement channels might include:

• Social media, blogs, podcasts, or traditional media (print, broadcast, or online).
• Speaking at industry events or contributing thought leadership articles.

Once you’ve started engaging, it’s critical to measure your efforts. Use tools like:

• Surveys or focus groups to gather direct feedback.
• A/B testing to see which messages resonate best.
• Social media analytics to track engagement, clicks, and conversions.

By setting clear goals and evaluating your results, you can refine your approach and make your communications even more effective.

Watch this video to learn how to select your channels and measure success:

Homework:

Download the attached worksheet to map out:

1. The channels you’ll use to engage your audiences.
2. Metrics to track your success and ensure you’re meeting your goals.

Thank you for joining me on this journey to build your communications plan. Visit waingergroup.com for even more tools and tips to support your communications efforts, and don’t forget to sign up for our newsletter to stay updated on best practices.

Here’s to creating a clear, effective, and impactful communications strategy!  Need more help? Schedule a free consultation with Liz Wainger here. 

>> Click here to move to the final session: Let’s Bring Your Communications Plan to Life <<