Overview:

To stay competitive and engage key stakeholders, companies increasingly are relying on creating and disseminating content. Many marketing leaders are overwhelmed by the amount of work it takes, and the process to create content week in and week out, and are feeling it is impossible to keep up.

It doesn’t have to be that way. What if in two days, you could identify the content you need to create in the next six months to a year, develop a process to get your leadership on board, build an easy-to-follow calendar and draft anchor content that can be leveraged for additional content?

In this dynamic, interactive two-day workshop you will:

● Identify core themes around which to structure content.

● Identify the best content platforms for your organization and leadership.

● Create an easy-to-implement strategy to create and deliver content across multiple communications platforms throughout the year to inform, sell and build trust among key stakeholders.

● Possess new techniques to align your organization around key messages and content themes.

● Structure an effective communications effort making the best use of the resources you already have.

● Have the tools to guide senior leadership to be strong and confident advocates as presenters, spokespeople and brand advocates.

● Have a content plan ready to implement.

Who Should Attend:

● Marketing, Communications, Social Media professionals

Format offered:

● Two-day In-person workshop

MEET PRESIDENT & COMMUNICATIONS EXPERT, LIZ WAINGER

Before founding Wainger Group in 2000, Liz held a senior communications positions with Morino Institute and Venture Philanthropy Partners, The National Trust for Historic Preservation and The American Institute of Architects. She was a reporter at The Washington Post on the Metro and Style desks.

As a Certified Professional Facilitator, she is part of an elite group of professionals, highly educated and certified to be skilled at creating workshops and group processes that get to the heart of the matter, foster alignment, build consensus, and derive solutions to complex challenges.

Learn more about Liz and Wainger Group offerings here.