CLARIFY YOUR
PURPOSE

Strategic communications
planning to grow
your organization

“Liz and her team were thorough, creative and exceeded all of our goals, giving us clear, honest and actionable recommendations.

She ranks as one of the best consultants we’ve ever hired.”

-Steve Campbell, Former Chief Operating Officer at Association for the Advancement of Medical Instrumentation (AAMI)

When people tell us they have a communications challenge, it usually means that there is a deeper issue

Maybe there is a push for a new direction.
Maybe your funding or revenue is in jeopardy.
Maybe you’re struggling to find your place in a changing business landscape.  

If you know things aren’t working, but you don’t know why, we can help you review and assess your positioning to help you open the lines of communication.

Strategic Communications Consulting

  • Understand the competitive landscape

  • Assess your strengths and weaknesses

  • Identify specific opportunities and concerns

  • Evaluate key programs

  • Align your team

  • Clarify your purpose

Wainger Group’s strategic communications consulting gets to the root of challenges and pinpoints strategies and tactics to address them.

We work throughout your enterprise, so a plan doesn’t just sit on the shelf, but is turned into meaningful action.

Wainger Group’s strategic communications consulting gets to the root of challenges and pinpoints strategies and tactics to address them.

We work throughout your enterprise, so a plan doesn’t just sit on the shelf, but is turned into meaningful action.

Find Your Why

In order to advance your objectives and increase the bottom line, your organization must create a vision that can be embraced and put into action by the entire team.

Wainger Group takes a phased approach to develop a comprehensive communications strategy designed to build trust and engage your audience.

Organizational Assessment:
Reveal Where You Are

Through a series of facilitated discussions and interviews, we’ll conduct an in-depth strategic assessment of both internal and external communications. 

This discovery process will:

  • Determine how various parts of the organization perceive how well their internal work is aligned with the organization’s external positioning.

  • Perform a competitive analysis of current and potential peer organizations.

  • Develop a best practices analysis of your industry to identify innovative ways in which other organizations are creating revenue and engaging with diverse stakeholders.

  • Identify points of differentiation for your organization, as well as opportunities for new partnerships and increased impact.

Organizational Alignment: Chart the Course Forward

In order to put an effective communications strategy in place, you must bring key stakeholders together to foster alignment and buy-in. Wainger Group helps facilitate these critical conversations through a series of workshops and retreats.

Organizational Alignment: Chart the Course Forward

In order to put an effective communications strategy in place, you must bring key stakeholders together to foster alignment and buy-in. Wainger Group helps facilitate these critical conversations through a series of workshops and retreats.

start of organizationAfter an in-depth assessment of your organization that includes conversations with internal and external stakeholders, we bring your teams together for facilitated conversations to ensure a shared understanding of what is working well, what isn’t and what needs to happen to address both challenges and opportunities.

  • Identify key attributes that makes your organization different
  • Determine what promises you will make and keep to your audience
  • Develop impact statements 
  • Pinpoint competing tensions

Strategic Visioning WorkshopThis workshop is designed to create an open arena for creative brainstorming, while removing barriers to thoughtful but inventive and imaginative visions of the future.

  • Explore the wants and needs for future growth
  • Discuss the impact your organization hopes to make
  • Create a vision for brand identity
  • How to strengthen your position

retreats iconWell facilitated retreats can help to generate fresh ideas, enhance and build camaraderie, align around a shared purpose and address longstanding challenges.

  • Discovery to understand the challenges and opportunities that need to be discussed.
  • Session design to create an interactive program featuring left- and right-brain exercises. 
  • Facilitation of individual, small group and full group discussion that lets participants be heard and leads to constructive decision-making and action.
  • Post-session support to integrate the results of your retreat into your organization’s strategic plan.

“The strategic planning work we do with Wainger Group has led to real breakthroughs for CREW DC. Liz helps us crystallize, differentiate, and articulate our value while remaining true to our founding purpose.
Our planning sessions with her team leave our Board energized, motivated and empowered.

– Kathy Allgier, Executive Director and Past President, CREW DC

“The strategic planning work we do with Wainger Group has led to real breakthroughs for CREW DC. Liz helps us crystallize, differentiate, and articulate our value while remaining true to our founding purpose.
Our planning sessions with her team leave our Board energized, motivated and empowered.

– Kathy Allgier, Executive Director and Past President, CREW DC

You can create a clear message that will help your organization grow. We can help.