Leadership Lessons From New Zealand Road Signs
I recently returned from a trip to New Zealand—where the landscapes are breathtaking, the people are warm and generous, and yes, lamb is everywhere.
Stop Hitting on Me (on LinkedIn)
Being on LinkedIn these days feels a lot like walking into a bar. You sit down, make small talk, maybe share a laugh—and then suddenly, someone’s hitting on you.
Get Ready for 2026: A Smarter Approach to Communication Strategy
As Q4 approaches, now is the time to assess where your communication efforts stand—and whether they’re ready to […]
Why DIY Messaging Fails — And How to Create Clear, Audience-Focused Communication
Think you can DIY your messaging? That may be what’s holding you back.
Most organizations […]
Message Development: The Missing Link in Communications Planning
In nearly every conversation about communications strategy, one phrase comes up again and again: messaging matters.
Why Your Brand Isn’t Connecting with Those Who Matter Most
They say those closest to us are often the last to know — and nowhere is that more […]
I Thought I Was Safe
For more than a quarter-century, I’ve made my living as a writer and communications strategist. Writers are inventors whose creations spring from our minds.
What I’ve Learned the Hard Way (and the Heartfelt Way) – Part 1
When I started Wainger Group 25 years ago, I had a desk, a phone, a big idea, and no clue what was ahead.
Why Word Choice Matters More Than You Think
Words have power that we often don’t fully realize. We rarely stop to consider how much they matter in our everyday conversations, workplaces, and even the stories we tell.
“I’m Afraid My Meeting Will Suck” — And How to Make Sure It Doesn’t
Learn how to make memorable first impressions, whether meeting virtually or in person. Tips to build confidence, connect authentically, and stand out from the start.