What happens when clients, bosses, clients, family or friends don’t get you? You don’t get that coveted job. Your competitor wins the business you have chased for two years. You can’t get your co-workers to help you on a project.
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Most enterprises approach communication from a “Prism of Me,” as opposed to a “Prism of Value.” Think of it this way. A prism takes white light and refracts it to create Technicolor rays.
For a runner, nothing is more exhilarating than coming to the finish line after giving it your all in a road race. That same feeling overwhelmed me when the brown UPS truck showed up a few days ago with six cartons of my new book, Prism of Value: Connect, Convince and Influence When It Matters Most...
As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
In this digital age, when with the push of button we can reach masses, we’ve lost sight of the most important aspect of communication – meaningfulness. Rather than trying for quantity, we should be thinking about quality. So in 2019 here are five things you can do to enhance the quality of your communication.
There is an old saying that the shoemaker’s children are often the last to get shoes. The same thing holds true for communications professionals. We are so busy helping our clients and bosses reveal and reinforce their value that we often neglect the same efforts for ourselves.